Clothing consumption is greatly affected by the epidemic, and overseas demand in the textile industry is relatively weak. In 2022, affected by the spread of the epidemic and the decline in economic growth, the consumption of the clothing industry will be relatively weak. In the first half of the year, the social zero data will decline year-on-year, and the income and profit performance of listed clothing companies will be relatively poor. The retail performance recovered from July to August, but the epidemic situation repeated from September to November, and the retail sales of the apparel industry fell again year-on-year. In terms of textiles, in the first half of 2022, the overseas demand boom was relatively high, and the income of the domestic textile industry grew relatively rapidly. In the second half of the year, due to the impact of high overseas inflation and inventory backlog after falling demand, the growth rate of domestic textile industry revenue slowed down. Textile listed companies Performance growth is under pressure.
Supply drives demand, and high-quality national fashion sports brands rise.
In recent years, the clothing industry has risen in national tide, and consumers on the demand side have more recognition of local brands. However, we believe that the core behind the rise of the national trend is the improvement of the supply side. The premise of consumers’ purchase decisions is rational consumption, and domestic products need to gradually catch up with or even surpass international brands. Consumers of sports shoes and apparel in the apparel subdivision industry pay the most attention to functionality. In recent years, the competitiveness of local high-quality sports brands in product development, design, and marketing has been continuously improved, especially in product development. Compared with international brands, the performance gap has narrowed, so it has been recognized by consumers and the income has continued to grow steadily. In contrast, there is still a certain gap between local brands in the mass leisure and high-end luxury clothing industries and international brands in terms of products, and high-quality national fashion brands have not yet emerged.